What is SEO?
How do new clients get to your website? Word of mouth is not the only way you can approach grow your business! How many time have you found yourself googling something you need? That is when SEO becomes very important to increase traffic on your website.
SEO stands for Search Engine Optimization. It's a way of making sure your website appears in search engines like Google so people can find it easily when they're looking for information about what you offer.
Why Should You Care About SEO?
1. SEO can help you improve your website's visibility and ranking in search engines.
2. SEO can help you attract more traffic to your website.
3. SEO can help you increase revenue from your website.
4. SEO can help you improve the user experience of your website.
5. SEO can help you build brand awareness for your business
How does SEO work?
Search engines like Google use a number of factors to rank websites in their search results. One important factor is the website's content. Content that is well-written, relevant, and keyword-rich can help a website rank higher in search results.
Another important factor is inbound links. Inbound links are links from other websites to your website. Links from high-quality websites can help improve your website's ranking.
SEO efforts can take months to fully materialize. However, the effort can be worth it because it can help improve your website's visibility and traffic levels over time.
What are some SEO tools to start with?
Google Search Console is a tool that allows you to see important data about your website such as clicks, impressions and average ranking position. You can also use it to track changes in your website's ranking position over time.
Google Analytics is a helpful tool to track if you're getting traffic from organic search. Google Analytics is a tool that allows website owners to track the performance of their website. It's totally free and can be used to measure the effectiveness of your SEO campaigns and track user behavior on your websites. Analytics measures traffic sources, page views, and other important data about websites and provides website owners with detailed reports that help them understand how their website is performing. This insight are essentials for your search engine optimization.
Ahrefs Webmaster Tools is a Chrome and Firefox extension that allows you to check for broken links, trace redirect chains and highlight nofollow links for any webpage. Ahrefs Webmaster Tools also generates an on-page SEO report that includes the webpage's: Title, Meta description, Word count, Headers, ... this is fantastic to double check the quality of your content.
If you have access to a paid Ahrefs account, you'll also be able to see important keyword metrics like search volume, CPC and keyword difficulty within the SERPs. Ahrefs is a popular tool that can help you improve your website's SEO.
Google Trends is a tool that allows users to see the relative popularity of topics over time. This can be useful for uncovering seasonal variations in search popularity or for comparing multiple terms to see which is more popular. Google Trends can also be used to compare different regions to see how popularity varies.
Ahrefs' Backlink Checker is a free tool that allows you to find potential link building opportunities. You can use it to check the strength of your website's backlinks and track the progress of your SEO campaign over time.
Google Ads Keyword Planner If you're looking to do some keyword research for your SEO campaign, Google Ads Keyword Planner is a great place to start. This tool allows you to see how often people are searching for certain keywords, as well as the competition level for those keywords. This can help you determine which keywords are worth targeting in your campaign. Additionally, the Bing Keyword Planner can be a helpful tool for SEO research.
Answer the Public is a tool that allows you to generate keyword suggestions that can help improve your website's SEO. It also allows you to analyze your website's traffic and competitor data in order to make informed decisions about how to optimize it for better visibility.
What is On-page SEO?
On-page SEO is the process of optimizing a website for Google search. It's important for helping Google understand what a web page is about and for helping to rank a web page in the search results.
On-page SEO includes optimizing title tags, content, internal links and URLs. On-page SEO is different from off-page SEO which is optimizing for signals that happen off of your website (for example, backlinks).
On-page SEO includes optimizing the title, meta tags, header tags, and content of a web page to ensure it is easily indexed by search engines.
The title & description tags of a web page are very important because they will affect any search engine's listing result. We give you full control over this data through our customized admin area so you can keep those values under control for every single page on your website. If your website support multiple languages we build specific language related tags. Google will the index correctly al versions (languages) of your page correctly.
Headers in your page should always follow a hierarchy. Try to use only one H1 headers followed H2 and H3 headers and so on. Google used to penalize a bad header hierarchy, they stopped penalizing users from it but lets try to keep your headers in order.
On-page SEO is just one part of an overall SEO strategy. On-page SEO includes the use of intent-based keywords. The goal of on-page SEO is to get more visitors to your website through search engines.
What is Off-page SEO?
Off-page SEO refers to the ways in which you optimize your website via external means and links are a key factor in that optimization. You want to target well-respected publications when researching backlinks.
The benefits of Off-page SEO
Off-page SEO can improve your site's SEO. Links that bring users to your website can make a big difference: those are called backlinks!
You want to target well-respected publications when creating backlinks. Make sure your backlink come from respectable sources cause they can hurt your business. If the link to your website comes from a "scam" website that backlink will not be useful to you.
If in the past you have hired some SEO professional to build backlinks and those link come from websites you don't recognize or don't look very good, you are probably better off them. If that's the case you can refuse those links straight from google search console!
How to improve Off-page SEO
- Guest blogging
- Social media activity
- Influencer marketing
- Brand mentions
Most important ranking factors for SEO search result?
The most important ranking factors for SEO are the same as they have always been: relevancy and authority.
Relevancy is determined by the content of a page, and how well that content aligns with the user's search query. Authority is determined by things like inbound links and social signals.
Both of these factors can be improved through SEO strategies like adding relevant content, optimizing image filenames, and building internal links. Each of these actions improves a ranking factor, which can have a positive effect on a page's search visibility.
Remember Google tries really hard to show your content to the correct people. Make sure you are writing great content!
What should you do next?
SEO is a process that takes time, dedication, and a lot of effort. It's not a one time thing, but rather an ongoing journey. But it's worth it, because being on the first page of Google can mean the difference between being seen and being invisible. So if you're serious about getting your website seen, then get in touch with us and let's get started on your SEO journey today.